About Us

Stylish. Scrappy. Slightly sleep-deprived. That’s Beth & Jenna.
Demented Sisters went live in July 2024—but honestly, it’s been in the works their whole lives. Born from countless late-night chats, shared dreams, and an unbreakable sister bond, this is the brainchild of Beth (the older sister with a soft spot for effortless classics) and Jenna (the younger sister who loves a bold statement piece).

Why “Demented”? Because normal was never the goal—and besides, who wants boring?
When their mom was diagnosed with vascular dementia, and later PSP (Progressive Supranuclear Palsy), life turned upside down. Between raising families, juggling careers, and becoming unexpected pros at navigating healthcare and legal mazes, they leaned into the things that always brought them joy: each other, fashion, and dreaming up big ideas.

You’d find them swapping outfit inspo between doctor visits, sketching business plans over coffee (or wine—let’s be real), and laughing through the chaos. They didn’t know exactly what they were building, just that it would be fabulous—and totally theirs. If there were ever disagreements, it was only over which café had the best lunch menu.

Fast forward past the mayhem, Demented Sisters was born: a curated online boutique of chic, high-quality (but never overpriced) fashion. New styles drop weekly, often thanks to very specific requests from their fabulously opinionated circle of friends and family.

Demented Sisters is a love letter to resilience, sisterhood, and showing up—messy bun, smudged eyeliner, low battery and all.